5 Paper Finishes Every Business in Japan Should Know
Uncoated, matte, silk, gloss or soft-touch — your paper finish sets the tone before anyone reads a word. A quick field guide.
Choosing a paper finish is the fastest way to upgrade — or undermine — a printed piece. The paper carries the message before anyone reads a single word. Here's a quick guide to the five finishes we recommend most often.
1. Uncoated
Raw, textured, and honest. Uncoated stocks absorb ink and read as thoughtful and grounded. Ideal for editorial business cards, architects, and anyone whose brand tone is restrained.
2. Matte
A light coating that softens glare while keeping colors punchy. Our default for menus, leaflets and everyday business cards. Works across every industry.
3. Silk
The balance between matte and gloss. Silk holds photographic detail well and has a subtle sheen — perfect for restaurant menus with food photography.
4. Gloss
High-shine finish that makes colors pop. Best for large-format banners and posters where legibility at distance matters more than tactile feel.
5. Soft-touch
A velvety laminate that feels premium in the hand. Reserved for luxury business cards and invitations. Expect a small cost premium but outsized impression.
Not sure which one fits? Message us on WhatsApp with a photo of a card you like — we'll match the paper.
